22 Immutable Laws Branding PDF F44268f6a

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by Al Ries : The 22 Immutable Laws of Branding

ISBN : #1861976054 | Date : 2000-04-01

Description :

PDF-04c1e | Here is a definitive text on branding, from the renowned marketing guru and bestselling author of “Positioning” and “The 22 Immutable Laws of Marketing”. 30-50 illustrations. National ads/media…. The 22 Immutable Laws of Branding


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Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book PDF




by BusinessNews Publishing : Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-6e870 | The must-read summary of Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book: “Sales Growth: Five Proven Strategies from the World’s Sales Leaders”.This complete summary of the ideas from Thomas Baumgartner, Homayoun Hatami and Jon Vander Ark’s book “Sales Growth” highlights that today’s market place clearly requires companies to be very good at selling. In their book, the authors explai… Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book


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[Pub.63rNR] Summary: Sales Growth: Review and Analysis of Baumgartner, Hatami and Vander Ark’s Book PDF | by BusinessNews Publishing


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Sales Strategy for Business Growth PDF




by Julian Clay : Sales Strategy for Business Growth

ISBN : #1854187961 | Date : 2013-07-22

Description :

PDF-e85f8 | It is essential that the key players in a business understand how to get the best out of their sales operation and sales people to ensure that they maximize every sales opportunity.Sales for Business Growth will help owners and managers to achieve these goals through increasing the sales performance of the company. The book uses practical examples to underpin how to develop the best possible sales… Sales Strategy for Business Growth


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Advertising Effect How Change Behaviour Ebook PDF 4a4e403e4

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The Advertising Effect: How to Change Behaviour PDF




by Adam Ferrier : The Advertising Effect: How to Change Behaviour

ISBN : # | Date : 2014-05-28

Description :

PDF-b23b2 | Want to know how to influence other people’s behaviour?In “The Advertising Effect”, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the … The Advertising Effect: How to Change Behaviour


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The Advertising Effect: How to Change Behaviour by by Adam Ferrier

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Vertrieb SystemgBCtergeschA4ft Gestaltungsparameter Vertriebskonzeption Innovationsmanagement PDF De2861fc9

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Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition) PDF




by René Helm : Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)

ISBN : #3824480360 | Date : 2004-05-27

Description :

PDF-919f6 | René Helm beschreibt die vertrieblichen Aufgaben und Anforderungen, die Vertriebsorganisation, den Vertriebsprozess sowie die Vertriebswege im Systemgütergeschäft und erarbeitet theoretisch fundiert Gestaltungsparameter für eine Vertriebskonzeption im Systemgütergeschäft, die als Grundlage zur Vertriebsoptimierung dienen können und damit die Überlebenschancen von Systemanbietern am Markt e… Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)


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Brand Valuation Interbrand PDF 5c81c28d7

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Brand Valuation PDF




by Interbrand : Brand Valuation

ISBN : #1900617005 | Date : 1997-06-09

Description :

PDF-7803c | … Brand Valuation


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Brand Valuation by by Interbrand

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Selling Stephen Tanner Barton Castleberry PDF B16a59822

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Selling : Building Partnerships PDF




by Stephen B.; Tanner, Barton; Castleberry : Selling : Building Partnerships

ISBN : #0072315504 | Date : 2000

Description :

PDF-5c93c | This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios…. Selling : Building Partnerships


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Selling : Building Partnerships by by Stephen B.; Tanner, Barton; Castleberry

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Marketing Strategy Management Michael Baker PDF 619be915a

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Marketing Strategy and Management PDF




by Michael J. Baker : Marketing Strategy and Management

ISBN : #0333748565 | Date : 2000-12

Description :

PDF-5536f | This is a major revision of Michael Baker’s “Marketing Strategy and Management”. Retaining its in-depth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international and social and public sectors. This edition has been re-organised to reflect experiences from its use in teaching. This i… Marketing Strategy and Management


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Management Training Technology Companies Entrepreneur PDF 1db5cd7ce

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Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II) PDF




by Bob Norton : Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)

ISBN : # | Date : 2007

Description :

PDF-649b3 | A complete training library for your management team from the exclusive CEO Boot Camp. Best practices for sales, marketing, finance, product development, hiring, management and leadership. Tools to optimize any business model. This package is designed to raise the performance level of any senior management team by providing the tools, strategies, models, knowledge and wisdom of an integrated syste… Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)


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Romancing Customer Maximizing Relationship Management PDF 5b3a72af7

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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management PDF




by Paul Temporal : Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management

ISBN : #0471846155 | Date : 2001-05-22

Description :

PDF-8ad0d | Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethn… Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management


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[Pub.86EnQ] Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management PDF | by Paul Temporal


Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management by by Paul Temporal

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Legendary Brands Unleashing Storytelling Strategy PDF 675c17e9b

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Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy PDF




by Laurence Vincent : Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy

ISBN : #0793155606 | Date : 2002-10-18

Description :

PDF-a1fc7 | Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance. Coke, Martha Stewart, Ralph Lauren, and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and … Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy


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[Pub.21Wam] Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy PDF | by Laurence Vincent


Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy by by Laurence Vincent

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Managing Marketing Concepts Irish Cases PDF D070b134a

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Managing Marketing: Concepts and Irish Cases PDF




by John A. Murray : Managing Marketing: Concepts and Irish Cases

ISBN : #0717119521 | Date : 1993-12-31

Description :

PDF-f5f60 | This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. The book follows a systematic approach from the planning of marketing activity, through the development of a comprehensive new … Managing Marketing: Concepts and Irish Cases


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[Pub.20WEG] Managing Marketing: Concepts and Irish Cases PDF | by John A. Murray


Managing Marketing: Concepts and Irish Cases by by John A. Murray

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Handbuch Direct Marketing More German PDF 16fc5d9fb

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Das Handbuch Direct Marketing & More (German Edition) PDF




: Das Handbuch Direct Marketing & More (German Edition)

ISBN : #3322902218 | Date : 2012-06-26

Description :

PDF-0f7a8 | Dieses Standardwerk – jetzt in der 8., völlig überarbeiteten Auflage – bietet dem Anwender im Direct Marketing eine Fülle von praktischen Hinweisen zur Gestaltung seiner Arbeit. Im neuen “Dallmer” zeigen mehr als 70 Praktiker und renommierte Wissenschaftler neue Trends und Entwicklungen. Ganz neu und sehr nützlich ist die Zweiteilung jeder Seite in einen Chart- und einen Textteil. Die Charts k… Das Handbuch Direct Marketing & More (German Edition)


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Das Handbuch Direct Marketing & More (German Edition) by

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New Media Forecasts 2014 PDF 6615c56a3

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New Media Forecasts 2014 PDF




: New Media Forecasts 2014

ISBN : #1910969001 | Date : 2014-10-19

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PDF-08617 | … New Media Forecasts 2014


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New Media Forecasts 2014 by

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Marketing Research Project Manual PDF Ed34528a6

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The Marketing Research Project Manual PDF




by Glen R. Jarboe : The Marketing Research Project Manual

ISBN : #0314012338 | Date : 1993-06

Description :

PDF-8d21d | Learn how to plan and conduct a marketing research project, analyze the data, and present your findings in this clear, concise project manual. This manual, featuring the marketing research activities of an electric utilities corporation, takes you step-by-step through interviewing, turning research objectives into a questionnaire, choosing a sampling method, designing sampling plans, entering sur… The Marketing Research Project Manual


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[Pub.44hFU] The Marketing Research Project Manual PDF | by Glen R. Jarboe


The Marketing Research Project Manual by by Glen R. Jarboe

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