Pharmaceuticals Wheres Brand Logic Branding Strategy PDF 5c74f4086

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Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy PDF




by Giles D. Moss : Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy

ISBN : #0789032589 | Date : 2007-06-13

Description :

PDF-646fa | Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. Pharmaceuticals—Where’s the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer … Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy


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[Pub.13UzK] Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy PDF | by Giles D. Moss


Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy by by Giles D. Moss

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Services Marketing 2nd Mary Bitner PDF Eb0c7f5a2

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Services Marketing, 2nd Edition PDF




by Mary Jo Bitner : Services Marketing, 2nd Edition

ISBN : #0071169946 | Date : 2000

Description :

PDF-cd263 | Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web…. Services Marketing, 2nd Edition


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[Pub.31zGC] Services Marketing, 2nd Edition PDF | by Mary Jo Bitner


Services Marketing, 2nd Edition by by Mary Jo Bitner

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Net Strategy Charting Digital Companys PDF Ed8b7a13c

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Net Strategy: Charting the Digital Course for Your Company’s Growth PDF




by Robert Spiegel : Net Strategy: Charting the Digital Course for Your Company’s Growth

ISBN : #0793138663 | Date : 2000-01

Description :

PDF-a8b19 | Net Strategy shows the direction of the online economy as it moves from one stage to the next, revealing who will profit, who will lose and why, all from the perspectives of investors, entrepreneurs, venture capitalists and corporate managers. While Spiegel reviews what the most successful companies have done so far, he also predicts what changes are imminent as one stage of the Internet economy … Net Strategy: Charting the Digital Course for Your Company’s Growth


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[Pub.02cQt] Net Strategy: Charting the Digital Course for Your Company’s Growth PDF | by Robert Spiegel


Net Strategy: Charting the Digital Course for Your Company’s Growth by by Robert Spiegel

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Market Value Process Bridging Shareholder PDF 245afb7ac

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The Market Value Process: Bridging Customer & Shareholder Value PDF




by Alan S. Cleland : The Market Value Process: Bridging Customer & Shareholder Value

ISBN : #0787902756 | Date : 1996-08-14

Description :

PDF-1fed5 | Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are … The Market Value Process: Bridging Customer & Shareholder Value


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[Pub.06OYQ] The Market Value Process: Bridging Customer & Shareholder Value PDF | by Alan S. Cleland


The Market Value Process: Bridging Customer & Shareholder Value by by Alan S. Cleland

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Summary Beyond Booked Review Analysis Ebook PDF 26abf0c1b

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Summary: Beyond Booked Solid: Review and Analysis of Port’s Book PDF




by BusinessNews Publishing : Summary: Beyond Booked Solid: Review and Analysis of Port’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-adebd | The must-read summary of Michael Port’s book: “Beyond Booked Solid: Your Business, Your Life, Your Way – It’s All Inside”. This complete summary of the ideas from Michael Port’s book “Beyond Booked Solid” shows that you have to reach the stage where you are “booked solid” – where you’re getting as much work as you can handle by yourself. Once you reach that stage, a new challenge arises. … Summary: Beyond Booked Solid: Review and Analysis of Port’s Book


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[Pub.65zgf] Summary: Beyond Booked Solid: Review and Analysis of Port’s Book PDF | by BusinessNews Publishing


Summary: Beyond Booked Solid: Review and Analysis of Port’s Book by by BusinessNews Publishing

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Promotional Strategy Engel PDF 2134b8272

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Promotional Strategy PDF




by Engel : Promotional Strategy

ISBN : #0256122415 | Date : 1995-01-01

Description :

PDF-a278b | … Promotional Strategy


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[Pub.26QmB] Promotional Strategy PDF | by Engel


Promotional Strategy by by Engel

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Consumer Behaviour Zubin Sethna PDF F9a4f4747

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Consumer Behaviour PDF




by Zubin Sethna : Consumer Behaviour

ISBN : #1473919134 | Date : 2016-11-01

Description :

PDF-a9350 | Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array o… Consumer Behaviour


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Consumer Behaviour by by Zubin Sethna

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Good Sales Call Great Close PDF 805442a2c

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From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best PDF




by Richard M. Schroder : From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best

ISBN : #0071718117 | Date : 2010-10-07

Description :

PDF-bd870 | Create a Tailor-Made Sales Strategy Using Lessons from the Field!When things don’t go well on a sales call, you probably ask yourself, “Why did I lose that sale?” . . . and then move on.But the question remains: Why did you lose that sale? Learning the answer though Win Loss Analysis can mean the difference between landing and losing the next sale. From a Good Sales Call to a Great Sales Call … From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best


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[Pub.37mtk] From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best PDF | by Richard M. Schroder


From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best by by Richard M. Schroder

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Digital Magnetism Attract Clients Business PDF 87aee5802

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Digital Magnetism: Attract the Clients You Really Want and Grow Your Business Fast PDF




by Ben Waters : Digital Magnetism: Attract the Clients You Really Want and Grow Your Business Fast

ISBN : #0993284426 | Date : 2015-12-01

Description :

PDF-c54d9 | … Digital Magnetism: Attract the Clients You Really Want and Grow Your Business Fast


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[Pub.67sFm] Digital Magnetism: Attract the Clients You Really Want and Grow Your Business Fast PDF | by Ben Waters


Digital Magnetism: Attract the Clients You Really Want and Grow Your Business Fast by by Ben Waters

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Seven Strategies Building Customer Loyalty PDF Fbac5bc51

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Seven Power Strategies for Building Customer Loyalty PDF




by Paul R. Timm PhD : Seven Power Strategies for Building Customer Loyalty

ISBN : #081440569X | Date : 2001-04-15

Description :

PDF-edc18 | Nothing is more important to a company’s long-term health than customer loyalty – yet too many companies settle for empty customer service slogans, misguided programs, and sporadic training. This powerful book introduces a complete program that virtually guarantees customer retention and business growth – including high-impact tactics for consistently exceeding customer expectations through “A-plu… Seven Power Strategies for Building Customer Loyalty


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[Pub.11Iod] Seven Power Strategies for Building Customer Loyalty PDF | by Paul R. Timm PhD


Seven Power Strategies for Building Customer Loyalty by by Paul R. Timm PhD

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